Electronic waste is a growing concern across the world. India is the 3rd largest e-waste generator in the world with poor recycling rates By 2030, global e-waste generation is estimated to touch 82 billion kg. There is an urgent need to address this issue keeping in the Group goal of ensuring zero waste goes to landfill by 2030

Infiniti Retail has launched a campaign to educate, empower and encourage Tata Group employees to be a part of the E-Waste Awareness and Recycling Movement. E-waste dropped off at any Croma retail store will be responsibly recycled through authorised recycling partners .



“Why volunteer to be an e-waste warrior?”

• To reduce the hazardous impact of unsafe electronic waste disposal on the environment
• To create mass awareness on what electronic waste is and what measures must be taken to dispose of electronic waste appropriately
• To build consciousness and behavior change amongst civil society to reduce – reuse - recycle e-waste

.

“Who can participate?”
Any Tata Group employee, retiree and their family members can volunteer and be an e-waste warrior.

“Where do I Start?”
Follow the below simple steps and become an E-waste warrior today